← Tributary

APC FINANCIAL PLANNING

KNOXVILLE, TN · CRD 7890 · IAPD ↗ · 865-690-1231

$406.6MRegulatory AUM
6Advisory reps
9Employees
0Clients
11-25Planning clients
0Private funds
5States
0Disclosures
wealthSegment
ApprovedSEC status

Filing changes

63
February 2026 — APC FINANCIAL PLANNING (KNOXVILLE, TN) left the SEC roster (was $406.6M RAUM, 6 reps).
Firm dropped off the SEC roster: closed, merged, fell below $100M and moved to state registration, or a 120-day provisional registration lapsed.
Recruiting & transitionsM&A & valuation
45
July 2025 — APC FINANCIAL PLANNING notice-filed in MA.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
58
March 2025 — ASSET PLANNING CORPORATION is now doing business as APC FINANCIAL PLANNING.
Primary business name changed: rebrand, merger, or ownership change.
Marketing & brandCRM
68
March 2025 — APC FINANCIAL PLANNING now reports custody of client assets ($150.8M).
Firm now reports custody of client assets — surprise exams and controls follow.
ComplianceCustodian
61
March 2024 — ASSET PLANNING CORPORATION reports 11-25 financial-planning clients, up from 1-10.
Financial-planning client bucket (Item 5H) moved up, e.g. 11-25 -> 26-50.
Financial planning software

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.