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PRUCO SECURITIES, LLC

NEWARK, NJ · CRD 5685 · IAPD ↗ · prudential.com · 973-802-6000

$0Regulatory AUM
4Advisory reps
272Employees
0Clients
0Planning clients
0Private funds
52States
32Disclosures
institutionalSegment
ApprovedSEC status

Filing changes

40
February 2026 — PRUCO SECURITIES, LLC's Item 11 disclosure-reporting entries rose by 1 (37 -> 38).
Count of Item 11 disclosure-reporting entries increased (regulatory, civil, or criminal history of the firm or its affiliates/supervised persons).
ComplianceMarketing & brand
40
April 2025 — PRUCO SECURITIES, LLC shrank from 116 to 0 advisory reps.
Advisory representative count fell materially — advisors are moving, or the firm is shrinking.
Recruiting & transitionsM&A & valuation
40
April 2025 — PRUCO SECURITIES, LLC added office(s): 1 -> 4 additional locations.
Count of additional offices increased.
Office IT & facilitiesCRMRecruiting & transitions
40
January 2025 — PRUCO SECURITIES, LLC shrank from 2700 to 116 advisory reps.
Advisory representative count fell materially — advisors are moving, or the firm is shrinking.
Recruiting & transitionsM&A & valuation
45
January 2025 — PRUDENTIAL FINANCIAL PLANNING SERVICES is now doing business as PRUCO SECURITIES, LLC.
Primary business name changed: rebrand, merger, or ownership change.
Marketing & brandCRM
55
July 2024 — PRUDENTIAL FINANCIAL PLANNING SERVICES's Item 11 disclosure-reporting entries rose by 3 (44 -> 47).
Count of Item 11 disclosure-reporting entries increased (regulatory, civil, or criminal history of the firm or its affiliates/supervised persons).
ComplianceMarketing & brand
85
April 2024 — PRUDENTIAL FINANCIAL PLANNING SERVICES grew from 2500 to 2700 advisory reps.
Advisory representative count grew materially (>=20% or >=5 reps).
CRMRecruiting & transitionsComplianceFinancial planning software

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.