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INNOVATIVE ASSET ADVISORS GROUP

SHELTON, CT · CRD 336773 · IAPD ↗ · innovativeaag.com · 203-444-3599

$297.9MRegulatory AUM
11Advisory reps
13Employees
0Clients
1-10Planning clients
0Private funds
7States
0Disclosures
wealthSegment
ApprovedSEC status

Filing changes

47
April 2026 — INNOVATIVE ASSET ADVISORS GROUP notice-filed in CA, NY.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
53
April 2026 — INNOVATIVE ASSET ADVISORS GROUP added office(s): 0 -> 3 additional locations.
Count of additional offices increased.
Office IT & facilitiesCRMRecruiting & transitions
61
April 2026 — INNOVATIVE ASSET ADVISORS GROUP reports 1-10 financial-planning clients, up from 0.
Financial-planning client bucket (Item 5H) moved up, e.g. 11-25 -> 26-50.
Financial planning software
68
April 2026 — INNOVATIVE ASSET ADVISORS GROUP now reports custody of client assets ($297.9M).
Firm now reports custody of client assets — surprise exams and controls follow.
ComplianceCustodian
73
April 2026 — INNOVATIVE ASSET ADVISORS GROUP reported RAUM up 122% ($134.5M -> $297.9M).
Regulatory AUM up >=25% since last filing.
Portfolio / reporting / TAMPCRMFinancial planning software
75
April 2026 — INNOVATIVE ASSET ADVISORS GROUP grew from 4 to 11 advisory reps.
Advisory representative count grew materially (>=20% or >=5 reps).
CRMRecruiting & transitionsComplianceFinancial planning software
42
January 2026 — INNOVATIVE ASSET ADVISORS GROUP notice-filed in NH.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
46
December 2025 — INNOVATIVE ASSET ADVISORS GROUP notice-filed in FL, MA, VT.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
68
December 2025 — INNOVATIVE ASSET ADVISORS GROUP grew from 1 to 4 advisory reps.
Advisory representative count grew materially (>=20% or >=5 reps).
CRMRecruiting & transitionsComplianceFinancial planning software
95
July 2025 — INNOVATIVE ASSET ADVISORS GROUP (SHELTON, CT) is newly SEC-registered (provisional 120-day approval) with $0 RAUM and 1 advisory reps.
Firm appears on the SEC roster for the first time (new RIA or state-to-SEC transition).
CRMComplianceCustodianFinancial planning softwarePortfolio / reporting / TAMPMarketing & brand

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.