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SOUTHERN EQUITY ADVISORS LLC

ST. THOMAS, VI · CRD 330821 · IAPD ↗ · southernequity.com · 877-240-9233

$788.1MRegulatory AUM
2Advisory reps
2Employees
0Clients
n/aPlanning clients
5Private funds
1States
0Disclosures
wealthSegment
ApprovedSEC status

Filing changes

70
April 2025 — SOUTHERN EQUITY ADVISORS LLC crossed $500M in regulatory AUM ($389.2M -> $548.4M).
Regulatory AUM crossed $500M.
Portfolio / reporting / TAMPCRMIntegration & migration consulting
68
October 2024 — SOUTHERN EQUITY ADVISORS LLC now reports custody of client assets ($389.2M).
Firm now reports custody of client assets — surprise exams and controls follow.
ComplianceCustodian
73
October 2024 — SOUTHERN EQUITY ADVISORS LLC's provisional registration is now fully approved.
120-day provisional registration became a full approval.
CRMComplianceFinancial planning softwarePortfolio / reporting / TAMP
73
October 2024 — SOUTHERN EQUITY ADVISORS LLC now reports 6 private fund(s) ($179.6M gross).
Firm reports private funds for the first time.
Fund administrationCompliance
85
June 2024 — SOUTHERN EQUITY ADVISORS LLC (ST. THOMAS, VI) is newly SEC-registered (provisional 120-day approval) with $0 RAUM and 2 advisory reps.
Firm appears on the SEC roster for the first time (new RIA or state-to-SEC transition).
CRMComplianceCustodianFinancial planning softwarePortfolio / reporting / TAMPMarketing & brand

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.