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AVISE FINANCIAL

LOS ANGELES, CA · CRD 328790 · IAPD ↗ · equalisfinancial.com · 310-807-5778

$169.4MRegulatory AUM
6Advisory reps
7Employees
58Clients
101-250Planning clients
0Private funds
7States
0Disclosures
wealthSegment
ApprovedSEC status

Filing changes

25
July 2026 — AVISE FINANCIAL changed its website from primerosfinancial.com to equalisfinancial.com.
Primary website domain changed (social-media URLs ignored) — usually a rebrand or new site.
Marketing & brand
50
May 2026 — AVISE FINANCIAL added office(s): 3 -> 6 additional locations.
Count of additional offices increased.
Office IT & facilitiesCRMRecruiting & transitions
42
March 2026 — AVISE FINANCIAL notice-filed in CO.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
50
March 2026 — AVISE FINANCIAL added office(s): 2 -> 3 additional locations.
Count of additional offices increased.
Office IT & facilitiesCRMRecruiting & transitions
61
March 2026 — AVISE FINANCIAL reported RAUM up 35% ($125.9M -> $169.4M).
Regulatory AUM up >=25% since last filing.
Portfolio / reporting / TAMPCRMFinancial planning software
61
March 2026 — AVISE FINANCIAL reports 101-250 financial-planning clients, up from 26-50.
Financial-planning client bucket (Item 5H) moved up, e.g. 11-25 -> 26-50.
Financial planning software
65
March 2026 — AVISE FINANCIAL now reports custody of client assets ($31.7M).
Firm now reports custody of client assets — surprise exams and controls follow.
ComplianceCustodian
67
March 2026 — AVISE FINANCIAL grew from 4 to 6 advisory reps.
Advisory representative count grew materially (>=20% or >=5 reps).
CRMRecruiting & transitionsComplianceFinancial planning software
42
January 2026 — AVISE FINANCIAL notice-filed in AZ.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
95
March 2025 — AVISE FINANCIAL (LOS ANGELES, CA) is newly SEC-registered with $125.9M RAUM and 4 advisory reps.
Firm appears on the SEC roster for the first time (new RIA or state-to-SEC transition).
CRMComplianceCustodianFinancial planning softwarePortfolio / reporting / TAMPMarketing & brand

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.