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SIMPLIFY EQLS LLC

LAS VEGAS, NV · CRD 327988 · IAPD ↗ · 646-585-0476

$114.3MRegulatory AUM
13Advisory reps
45Employees
0Clients
0Planning clients
0Private funds
4States
0Disclosures
institutionalSegment
ApprovedSEC status

Filing changes

50
July 2025 — SIMPLIFY EQLS LLC (LAS VEGAS, NV) left the SEC roster (was $114.3M RAUM, 13 reps).
Firm dropped off the SEC roster: closed, merged, fell below $100M and moved to state registration, or a 120-day provisional registration lapsed.
Recruiting & transitionsM&A & valuation
32
April 2025 — SIMPLIFY EQLS LLC notice-filed in CA.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
35
April 2025 — SIMPLIFY EQLS LLC moved its main office from NEW YORK, NY to LAS VEGAS, NV.
Main office moved to a different city or state.
Office IT & facilitiesMarketing & brand
58
April 2025 — SIMPLIFY EQLS LLC grew from 10 to 13 advisory reps.
Advisory representative count grew materially (>=20% or >=5 reps).
CRMRecruiting & transitionsComplianceFinancial planning software
85
March 2024 — SIMPLIFY EQLS LLC (NEW YORK, NY) is newly SEC-registered with $114.3M RAUM and 10 advisory reps.
Firm appears on the SEC roster for the first time (new RIA or state-to-SEC transition).
CRMComplianceCustodianFinancial planning softwarePortfolio / reporting / TAMPMarketing & brand

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.