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HERON FINANCE

SAN FRANCISCO, CA · CRD 327608 · IAPD ↗ · 510-214-6602

$37.7MRegulatory AUM
2Advisory reps
17Employees
0Clients
0Planning clients
0Private funds
2States
0Disclosures
wealthSegment
ApprovedSEC status

Filing changes

70
April 2026 — HERON FINANCE reported RAUM up 146% ($15.3M -> $37.7M).
Regulatory AUM up >=25% since last filing.
Portfolio / reporting / TAMPCRMFinancial planning software
45
May 2024 — HERON FINANCE moved its main office from OAKLAND, CA to SAN FRANCISCO, CA.
Main office moved to a different city or state.
Office IT & facilitiesMarketing & brand
60
May 2024 — HERON FINANCE began participating in a wrap-fee program.
Firm began participating in a wrap-fee program (Item 5I(1)).
Portfolio / reporting / TAMPCompliance
70
February 2024 — HERON FINANCE's provisional registration is now fully approved.
120-day provisional registration became a full approval.
CRMComplianceFinancial planning softwarePortfolio / reporting / TAMP

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.