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ARTA FINANCE

MOUNTAIN VIEW, CA · CRD 318714 · IAPD ↗ · 650-318-3898

$153.4MRegulatory AUM
18Advisory reps
68Employees
463Clients
1-10Planning clients
0Private funds
29States
0Disclosures
wealthSegment
ApprovedSEC status

Filing changes

44
June 2026 — ARTA FINANCE notice-filed in DE, SD.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
70
April 2025 — ARTA FINANCE reported RAUM up 109% ($59.1M -> $123.4M).
Regulatory AUM up >=25% since last filing.
Portfolio / reporting / TAMPCRMFinancial planning software
45
January 2025 — ARTA FINANCE reported RAUM down 56% ($134.9M -> $59.1M).
Regulatory AUM down >=25% since last filing.
M&A & valuationRecruiting & transitions
50
January 2025 — ARTA FINANCE added office(s): 0 -> 1 additional locations.
Count of additional offices increased.
Office IT & facilitiesCRMRecruiting & transitions
50
January 2025 — ARTA FINANCE notice-filed in AZ, CT, DC, GA, MD, MI, NC, NV, OH, PA, UT.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
58
April 2024 — ARTA FINANCE reports More than 500 financial-planning clients, up from 251-500.
Financial-planning client bucket (Item 5H) moved up, e.g. 11-25 -> 26-50.
Financial planning software
61
April 2024 — ARTA FINANCE reported RAUM up 35% ($100.1M -> $134.9M).
Regulatory AUM up >=25% since last filing.
Portfolio / reporting / TAMPCRMFinancial planning software
75
April 2024 — ARTA FINANCE grew from 8 to 18 advisory reps.
Advisory representative count grew materially (>=20% or >=5 reps).
CRMRecruiting & transitionsComplianceFinancial planning software

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.