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OPTIMIZE FINANCIAL INC.

IRVINE, CA · CRD 315963 · IAPD ↗ · 949-471-0000

$221.7MRegulatory AUM
3Advisory reps
8Employees
0Clients
51-100Planning clients
0Private funds
6States
0Disclosures
wealthSegment
ApprovedSEC status

Filing changes

45
July 2026 — OPTIMIZE FINANCIAL INC. moved its main office from LAGUNA HILLS, CA to IRVINE, CA.
Main office moved to a different city or state.
Office IT & facilitiesMarketing & brand
42
April 2026 — OPTIMIZE FINANCIAL INC. notice-filed in NY.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
64
April 2026 — OPTIMIZE FINANCIAL INC. reports 51-100 financial-planning clients, up from 1-10.
Financial-planning client bucket (Item 5H) moved up, e.g. 11-25 -> 26-50.
Financial planning software
42
April 2025 — OPTIMIZE FINANCIAL INC. notice-filed in IA.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
42
April 2024 — OPTIMIZE FINANCIAL INC. notice-filed in CO.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
65
April 2024 — OPTIMIZE FINANCIAL INC. reported RAUM up 50% ($101.4M -> $152.5M).
Regulatory AUM up >=25% since last filing.
Portfolio / reporting / TAMPCRMFinancial planning software
68
April 2024 — OPTIMIZE FINANCIAL INC. grew from 2 to 5 advisory reps.
Advisory representative count grew materially (>=20% or >=5 reps).
CRMRecruiting & transitionsComplianceFinancial planning software

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.