← Tributary

PLAYBOOK ADVISER

SAN FRANCISCO, CA · CRD 314783 · IAPD ↗ · 415-805-2040

$2.2MRegulatory AUM
3Advisory reps
11Employees
0Clients
0Planning clients
0Private funds
53States
0Disclosures
wealthSegment
ApprovedSEC status

Filing changes

60
November 2024 — PLAYBOOK ADVISER (SAN FRANCISCO, CA) left the SEC roster (was $2.2M RAUM, 3 reps).
Firm dropped off the SEC roster: closed, merged, fell below $100M and moved to state registration, or a 120-day provisional registration lapsed.
Recruiting & transitionsM&A & valuation
55
October 2024 — PLAYBOOK is now doing business as PLAYBOOK ADVISER.
Primary business name changed: rebrand, merger, or ownership change.
Marketing & brandCRM
55
April 2024 — HERRING RIA SUB, LLC is now doing business as PLAYBOOK.
Primary business name changed: rebrand, merger, or ownership change.
Marketing & brandCRM

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.