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THE ASCENT GROUP, LLC

VIRGINIA BEACH, VA · CRD 314424 · IAPD ↗ · aleragroup.com · 757-499-8300

$4.76BRegulatory AUM
19Advisory reps
44Employees
6Clients
More than 500Planning clients
0Private funds
29States
0Disclosures
wealthSegment
ApprovedSEC status

Filing changes

53
April 2026 — THE ASCENT GROUP, LLC notice-filed in AZ, CO, LA, MI.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
85
April 2026 — THE ASCENT GROUP, LLC grew from 4 to 19 advisory reps.
Advisory representative count grew materially (>=20% or >=5 reps).
CRMRecruiting & transitionsComplianceFinancial planning software
30
July 2025 — THE ASCENT GROUP, LLC changed its website from tagwm.com to aleragroup.com.
Primary website domain changed (social-media URLs ignored) — usually a rebrand or new site.
Marketing & brand
47
April 2025 — THE ASCENT GROUP, LLC notice-filed in NE.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
55
April 2025 — THE ASCENT GROUP, LLC shrank from 21 to 4 advisory reps.
Advisory representative count fell materially — advisors are moving, or the firm is shrinking.
Recruiting & transitionsM&A & valuation
74
April 2025 — THE ASCENT GROUP, LLC reported RAUM up 71% ($2.88B -> $4.93B).
Regulatory AUM up >=25% since last filing.
Portfolio / reporting / TAMPCRMFinancial planning software
70
April 2024 — THE ASCENT GROUP, LLC now reports custody of client assets ($21.8M).
Firm now reports custody of client assets — surprise exams and controls follow.
ComplianceCustodian

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.