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SIMPLIFY ASSET MANAGEMENT INC.

LAS VEGAS, NV · CRD 309535 · IAPD ↗ · simplify.us · 702-389-9705

$14.05BRegulatory AUM
14Advisory reps
45Employees
0Clients
n/aPlanning clients
0Private funds
6States
3Disclosures
wealthSegment
ApprovedSEC status

Filing changes

47
September 2026 — SIMPLIFY ASSET MANAGEMENT INC. notice-filed in MA.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
55
September 2026 — SIMPLIFY ASSET MANAGEMENT INC.'s Item 11 disclosure-reporting entries rose by 3 (0 -> 3).
Count of Item 11 disclosure-reporting entries increased (regulatory, civil, or criminal history of the firm or its affiliates/supervised persons).
ComplianceMarketing & brand
69
September 2026 — SIMPLIFY ASSET MANAGEMENT INC. reported RAUM up 46% ($9.64B -> $14.05B).
Regulatory AUM up >=25% since last filing.
Portfolio / reporting / TAMPCRMFinancial planning software
74
December 2025 — SIMPLIFY ASSET MANAGEMENT INC. grew from 13 to 17 advisory reps.
Advisory representative count grew materially (>=20% or >=5 reps).
CRMRecruiting & transitionsComplianceFinancial planning software
75
December 2025 — SIMPLIFY ASSET MANAGEMENT INC. reported RAUM up 107% ($4.66B -> $9.64B).
Regulatory AUM up >=25% since last filing.
Portfolio / reporting / TAMPCRMFinancial planning software
39
November 2024 — SIMPLIFY ASSET MANAGEMENT INC. notice-filed in ME, UT.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
40
October 2024 — SIMPLIFY ASSET MANAGEMENT INC. moved its main office from NEW YORK, NY to LAS VEGAS, NV.
Main office moved to a different city or state.
Office IT & facilitiesMarketing & brand
41
October 2024 — SIMPLIFY ASSET MANAGEMENT INC. notice-filed in AZ, FL, PA.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
45
October 2024 — SIMPLIFY ASSET MANAGEMENT INC. added office(s): 10 -> 11 additional locations.
Count of additional offices increased.
Office IT & facilitiesCRMRecruiting & transitions
37
September 2024 — SIMPLIFY ASSET MANAGEMENT INC. notice-filed in NH.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
59
September 2024 — SIMPLIFY ASSET MANAGEMENT INC. reported RAUM up 46% ($3.18B -> $4.66B).
Regulatory AUM up >=25% since last filing.
Portfolio / reporting / TAMPCRMFinancial planning software
63
September 2024 — SIMPLIFY ASSET MANAGEMENT INC. grew from 10 to 13 advisory reps.
Advisory representative count grew materially (>=20% or >=5 reps).
CRMRecruiting & transitionsComplianceFinancial planning software
39
August 2024 — SIMPLIFY ASSET MANAGEMENT INC. notice-filed in GA, TX.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
37
February 2024 — SIMPLIFY ASSET MANAGEMENT INC. notice-filed in SC.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
45
February 2024 — SIMPLIFY ASSET MANAGEMENT INC. added office(s): 9 -> 10 additional locations.
Count of additional offices increased.
Office IT & facilitiesCRMRecruiting & transitions
56
February 2024 — SIMPLIFY ASSET MANAGEMENT INC. reported RAUM up 31% ($2.44B -> $3.18B).
Regulatory AUM up >=25% since last filing.
Portfolio / reporting / TAMPCRMFinancial planning software

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.