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MIDWEST HERITAGE FINANCIAL ADVISORS

WEST DES MOINES, IA · CRD 306308 · IAPD ↗ · midwestheritage.com · 515-246-8378

$398.7MRegulatory AUM
4Advisory reps
6Employees
0Clients
1-10Planning clients
0Private funds
9States
0Disclosures
wealthSegment
ApprovedSEC status

Filing changes

45
February 2026 — MIDWEST HERITAGE FINANCIAL ADVISORS notice-filed in AZ.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
63
December 2025 — MIDWEST HERITAGE FINANCIAL ADVISORS reported RAUM up 27% ($314.2M -> $398.7M).
Regulatory AUM up >=25% since last filing.
Portfolio / reporting / TAMPCRMFinancial planning software
45
February 2025 — MIDWEST HERITAGE FINANCIAL ADVISORS notice-filed in KS.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
53
December 2024 — MIDWEST HERITAGE FINANCIAL ADVISORS added office(s): 1 -> 2 additional locations.
Count of additional offices increased.
Office IT & facilitiesCRMRecruiting & transitions
66
December 2024 — MIDWEST HERITAGE FINANCIAL ADVISORS reported RAUM up 41% ($223.0M -> $314.2M).
Regulatory AUM up >=25% since last filing.
Portfolio / reporting / TAMPCRMFinancial planning software
70
December 2024 — MIDWEST HERITAGE FINANCIAL ADVISORS grew from 2 to 4 advisory reps.
Advisory representative count grew materially (>=20% or >=5 reps).
CRMRecruiting & transitionsComplianceFinancial planning software

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.