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HERON BAY CAPITAL MANAGEMENT

BLOOMFIELD HILLS, MI · CRD 305537 · IAPD ↗ · 248-970-0900

$643.8MRegulatory AUM
5Advisory reps
7Employees
0Clients
26-50Planning clients
0Private funds
6States
0Disclosures
wealthSegment
ApprovedSEC status

Filing changes

61
February 2026 — HERON BAY CAPITAL MANAGEMENT reports 26-50 financial-planning clients, up from 11-25.
Financial-planning client bucket (Item 5H) moved up, e.g. 11-25 -> 26-50.
Financial planning software
70
April 2025 — HERON BAY CAPITAL MANAGEMENT grew from 4 to 6 advisory reps.
Advisory representative count grew materially (>=20% or >=5 reps).
CRMRecruiting & transitionsComplianceFinancial planning software
45
April 2024 — HERON BAY CAPITAL MANAGEMENT notice-filed in CA.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
64
April 2024 — HERON BAY CAPITAL MANAGEMENT reports 11-25 financial-planning clients, up from 0.
Financial-planning client bucket (Item 5H) moved up, e.g. 11-25 -> 26-50.
Financial planning software
70
April 2024 — HERON BAY CAPITAL MANAGEMENT crossed $500M in regulatory AUM ($197.3M -> $562.5M).
Regulatory AUM crossed $500M.
Portfolio / reporting / TAMPCRMIntegration & migration consulting

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.