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INFINITY FINANCIAL SERVICES ADVISORY

OAKLAND, CA · CRD 304981 · IAPD ↗ · infinitysecurities.com · 510-588-8000

$174.0MRegulatory AUM
35Advisory reps
35Employees
19Clients
1-10Planning clients
0Private funds
46States
17Disclosures
wealthSegment
ApprovedSEC status

Filing changes

42
June 2026 — INFINITY FINANCIAL SERVICES ADVISORY notice-filed in PR.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
50
April 2026 — INFINITY FINANCIAL SERVICES ADVISORY's Item 11 disclosure-reporting entries rose by 4 (13 -> 17).
Count of Item 11 disclosure-reporting entries increased (regulatory, civil, or criminal history of the firm or its affiliates/supervised persons).
ComplianceMarketing & brand
50
April 2026 — INFINITY FINANCIAL SERVICES ADVISORY added office(s): 32 -> 34 additional locations.
Count of additional offices increased.
Office IT & facilitiesCRMRecruiting & transitions
50
April 2024 — INFINITY FINANCIAL SERVICES ADVISORY's Item 11 disclosure-reporting entries rose by 3 (13 -> 16).
Count of Item 11 disclosure-reporting entries increased (regulatory, civil, or criminal history of the firm or its affiliates/supervised persons).
ComplianceMarketing & brand
50
April 2024 — INFINITY FINANCIAL SERVICES ADVISORY added office(s): 31 -> 33 additional locations.
Count of additional offices increased.
Office IT & facilitiesCRMRecruiting & transitions
65
April 2024 — INFINITY FINANCIAL SERVICES ADVISORY now reports custody of client assets ($60.4M).
Firm now reports custody of client assets — surprise exams and controls follow.
ComplianceCustodian

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.