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SUNDANCE BAY

SALT LAKE CITY, UT · CRD 301868 · IAPD ↗ · sundancebay.com · 801-783-3430

$2.09BRegulatory AUM
43Advisory reps
69Employees
0Clients
0Planning clients
1Private funds
1States
0Disclosures
fundSegment
ApprovedSEC status

Filing changes

40
April 2025 — SUNDANCE BAY added office(s): 1 -> 2 additional locations.
Count of additional offices increased.
Office IT & facilitiesCRMRecruiting & transitions
40
April 2024 — SUNDANCE BAY shrank from 48 to 42 advisory reps.
Advisory representative count fell materially — advisors are moving, or the firm is shrinking.
Recruiting & transitionsM&A & valuation
70
April 2024 — SUNDANCE BAY crossed $1B in regulatory AUM ($987.8M -> $2.02B).
Regulatory AUM crossed $1B. Large-adviser status changes what they need and can afford.
Portfolio / reporting / TAMPCustodianComplianceIntegration & migration consulting

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.