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SIMPLICITY WEALTH

SUMMIT, NJ · CRD 300572 · IAPD ↗ · taylorwealthandinsurance.com · 844-220-8326

$4.27BRegulatory AUM
190Advisory reps
424Employees
26Clients
26-50Planning clients
0Private funds
52States
7Disclosures
wealthSegment
ApprovedSEC status

Filing changes

55
April 2026 — SIMPLICITY WEALTH's Item 11 disclosure-reporting entries rose by 2 (5 -> 7).
Count of Item 11 disclosure-reporting entries increased (regulatory, civil, or criminal history of the firm or its affiliates/supervised persons).
ComplianceMarketing & brand
55
April 2026 — SIMPLICITY WEALTH shrank from 242 to 190 advisory reps.
Advisory representative count fell materially — advisors are moving, or the firm is shrinking.
Recruiting & transitionsM&A & valuation
66
April 2026 — SIMPLICITY WEALTH reports 26-50 financial-planning clients, up from 1-10.
Financial-planning client bucket (Item 5H) moved up, e.g. 11-25 -> 26-50.
Financial planning software
55
April 2025 — SIMPLICITY WEALTH's Item 11 disclosure-reporting entries rose by 5 (0 -> 5).
Count of Item 11 disclosure-reporting entries increased (regulatory, civil, or criminal history of the firm or its affiliates/supervised persons).
ComplianceMarketing & brand
70
April 2025 — SIMPLICITY WEALTH now reports custody of client assets ($737.0M).
Firm now reports custody of client assets — surprise exams and controls follow.
ComplianceCustodian
85
April 2025 — SIMPLICITY WEALTH grew from 159 to 242 advisory reps.
Advisory representative count grew materially (>=20% or >=5 reps).
CRMRecruiting & transitionsComplianceFinancial planning software
55
April 2024 — SIMPLICITY WEALTH added office(s): 35 -> 52 additional locations.
Count of additional offices increased.
Office IT & facilitiesCRMRecruiting & transitions
63
April 2024 — SIMPLICITY WEALTH reports 1-10 financial-planning clients, up from 0.
Financial-planning client bucket (Item 5H) moved up, e.g. 11-25 -> 26-50.
Financial planning software
85
April 2024 — SIMPLICITY WEALTH crossed $1B in regulatory AUM ($201.0M -> $3.17B).
Regulatory AUM crossed $1B. Large-adviser status changes what they need and can afford.
Portfolio / reporting / TAMPCustodianComplianceIntegration & migration consulting
85
April 2024 — SIMPLICITY WEALTH grew from 132 to 159 advisory reps.
Advisory representative count grew materially (>=20% or >=5 reps).
CRMRecruiting & transitionsComplianceFinancial planning software

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.