← Tributary

STERLING FINANCIAL GROUP, INC.

PASADENA, CA · CRD 300327 · IAPD ↗ · sterlingfg.com · (626) 440-9192

$16.1MRegulatory AUM
4Advisory reps
7Employees
0Clients
1-10Planning clients
0Private funds
5States
0Disclosures
wealthSegment
ApprovedSEC status

Filing changes

60
July 2026 — STERLING FINANCIAL GROUP, INC. (PASADENA, CA) left the SEC roster (was $16.1M RAUM, 4 reps).
Firm dropped off the SEC roster: closed, merged, fell below $100M and moved to state registration, or a 120-day provisional registration lapsed.
Recruiting & transitionsM&A & valuation
45
March 2026 — STERLING FINANCIAL GROUP, INC. reported RAUM down 96% ($406.6M -> $16.1M).
Regulatory AUM down >=25% since last filing.
M&A & valuationRecruiting & transitions
47
April 2025 — STERLING FINANCIAL GROUP, INC. notice-filed in LA, TX.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.