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PRINCIPAL ADVISED SERVICES

DES MOINES, IA · CRD 297324 · IAPD ↗ · pinterest.com · 866-412-0770

$1.42BRegulatory AUM
230Advisory reps
383Employees
16537Clients
1-10Planning clients
0Private funds
51States
0Disclosures
wealthSegment
ApprovedSEC status

Filing changes

85
April 2026 — PRINCIPAL ADVISED SERVICES crossed $1B in regulatory AUM ($887.3M -> $1.42B).
Regulatory AUM crossed $1B. Large-adviser status changes what they need and can afford.
Portfolio / reporting / TAMPCustodianComplianceIntegration & migration consulting
85
April 2026 — PRINCIPAL ADVISED SERVICES grew from 215 to 230 advisory reps.
Advisory representative count grew materially (>=20% or >=5 reps).
CRMRecruiting & transitionsComplianceFinancial planning software
53
April 2025 — PRINCIPAL ADVISED SERVICES added office(s): 46 -> 157 additional locations.
Count of additional offices increased.
Office IT & facilitiesCRMRecruiting & transitions
61
April 2025 — PRINCIPAL ADVISED SERVICES reports 1-10 financial-planning clients, up from 0.
Financial-planning client bucket (Item 5H) moved up, e.g. 11-25 -> 26-50.
Financial planning software
69
April 2025 — PRINCIPAL ADVISED SERVICES reported RAUM up 56% ($569.5M -> $887.3M).
Regulatory AUM up >=25% since last filing.
Portfolio / reporting / TAMPCRMFinancial planning software
78
April 2025 — PRINCIPAL ADVISED SERVICES now offers financial planning (Item 5G(1)).
Firm now reports offering financial planning (Item 5G(1)). They need planning software.
Financial planning softwareCRM
83
April 2025 — PRINCIPAL ADVISED SERVICES grew from 58 to 215 advisory reps.
Advisory representative count grew materially (>=20% or >=5 reps).
CRMRecruiting & transitionsComplianceFinancial planning software
53
April 2024 — PRINCIPAL ADVISED SERVICES added office(s): 12 -> 46 additional locations.
Count of additional offices increased.
Office IT & facilitiesCRMRecruiting & transitions
70
April 2024 — PRINCIPAL ADVISED SERVICES crossed $500M in regulatory AUM ($352.6M -> $569.5M).
Regulatory AUM crossed $500M.
Portfolio / reporting / TAMPCRMIntegration & migration consulting
83
April 2024 — PRINCIPAL ADVISED SERVICES grew from 43 to 58 advisory reps.
Advisory representative count grew materially (>=20% or >=5 reps).
CRMRecruiting & transitionsComplianceFinancial planning software

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.