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MERIT FUND ADVISORS

BIRMINGHAM, AL · CRD 288426 · IAPD ↗ · (205) 313-4809

$188.6MRegulatory AUM
13Advisory reps
17Employees
0Clients
0Planning clients
4Private funds
1States
0Disclosures
fundSegment
ApprovedSEC status

Filing changes

45
January 2025 — MERIT FUND ADVISORS (BIRMINGHAM, AL) left the SEC roster (was $188.6M RAUM, 13 reps).
Firm dropped off the SEC roster: closed, merged, fell below $100M and moved to state registration, or a 120-day provisional registration lapsed.
Recruiting & transitionsM&A & valuation
30
April 2024 — MERIT FUND ADVISORS reported RAUM down 44% ($338.4M -> $188.6M).
Regulatory AUM down >=25% since last filing.
M&A & valuationRecruiting & transitions
57
April 2024 — MERIT FUND ADVISORS grew from 6 to 13 advisory reps.
Advisory representative count grew materially (>=20% or >=5 reps).
CRMRecruiting & transitionsComplianceFinancial planning software

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.