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HERITAGE FINANCIAL COUNSELORS, LLC

BEDMINSTER, NJ · CRD 288232 · IAPD ↗ · 862-579-2899

$235.9MRegulatory AUM
4Advisory reps
5Employees
0Clients
101-250Planning clients
0Private funds
4States
0Disclosures
wealthSegment
ApprovedSEC status

Filing changes

42
April 2026 — HERITAGE FINANCIAL COUNSELORS, LLC notice-filed in NY.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
50
April 2026 — HERITAGE FINANCIAL COUNSELORS, LLC added office(s): 0 -> 1 additional locations.
Count of additional offices increased.
Office IT & facilitiesCRMRecruiting & transitions
58
April 2026 — HERITAGE FINANCIAL COUNSELORS, LLC reports 101-250 financial-planning clients, up from 51-100.
Financial-planning client bucket (Item 5H) moved up, e.g. 11-25 -> 26-50.
Financial planning software
65
April 2026 — HERITAGE FINANCIAL COUNSELORS, LLC now reports custody of client assets ($1.8M).
Firm now reports custody of client assets — surprise exams and controls follow.
ComplianceCustodian
64
April 2024 — HERITAGE FINANCIAL COUNSELORS, LLC reports 51-100 financial-planning clients, up from 1-10.
Financial-planning client bucket (Item 5H) moved up, e.g. 11-25 -> 26-50.
Financial planning software

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.