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DEFINE FINANCIAL, LLC

SAN DIEGO, CA · CRD 286648 · IAPD ↗ · (858) 345-1197

$314.6MRegulatory AUM
5Advisory reps
7Employees
0Clients
101-250Planning clients
0Private funds
3States
0Disclosures
wealthSegment
ApprovedSEC status

Filing changes

58
April 2025 — DEFINE FINANCIAL, LLC reports 101-250 financial-planning clients, up from 51-100.
Financial-planning client bucket (Item 5H) moved up, e.g. 11-25 -> 26-50.
Financial planning software
60
April 2024 — DEFINE FINANCIAL, LLC reported RAUM up 26% ($162.6M -> $205.2M).
Regulatory AUM up >=25% since last filing.
Portfolio / reporting / TAMPCRMFinancial planning software
65
April 2024 — DEFINE FINANCIAL, LLC now reports custody of client assets ($205.2M).
Firm now reports custody of client assets — surprise exams and controls follow.
ComplianceCustodian

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.