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STERLING INVESTMENT COUNSEL, LLC

BUFFALO, NY · CRD 282624 · IAPD ↗ · sterinv.com · (716) 783-7054

$1.03BRegulatory AUM
8Advisory reps
9Employees
18Clients
More than 500Planning clients
0Private funds
15States
0Disclosures
wealthSegment
ApprovedSEC status

Filing changes

47
September 2026 — STERLING INVESTMENT COUNSEL, LLC notice-filed in CO.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
85
April 2026 — STERLING INVESTMENT COUNSEL, LLC crossed $1B in regulatory AUM ($819.3M -> $1.03B).
Regulatory AUM crossed $1B. Large-adviser status changes what they need and can afford.
Portfolio / reporting / TAMPCustodianComplianceIntegration & migration consulting
45
January 2026 — STERLING INVESTMENT COUNSEL, LLC notice-filed in NJ.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
45
March 2025 — STERLING INVESTMENT COUNSEL, LLC notice-filed in IL.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
45
October 2024 — STERLING INVESTMENT COUNSEL, LLC notice-filed in CT.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.