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FINANCIAL FOCUS LLC

CARLSBAD, CA · CRD 282177 · IAPD ↗ · financialfocusllc.com · 760-431-3040

$800.0MRegulatory AUM
5Advisory reps
8Employees
10Clients
1-10Planning clients
0Private funds
9States
0Disclosures
wealthSegment
ApprovedSEC status

Filing changes

70
February 2026 — FINANCIAL FOCUS LLC crossed $500M in regulatory AUM ($453.0M -> $800.0M).
Regulatory AUM crossed $500M.
Portfolio / reporting / TAMPCRMIntegration & migration consulting
48
December 2025 — FINANCIAL FOCUS LLC reported RAUM down 34% ($687.0M -> $453.0M).
Regulatory AUM down >=25% since last filing.
M&A & valuationRecruiting & transitions
61
April 2024 — FINANCIAL FOCUS LLC reports 26-50 financial-planning clients, up from 11-25.
Financial-planning client bucket (Item 5H) moved up, e.g. 11-25 -> 26-50.
Financial planning software
70
April 2024 — FINANCIAL FOCUS LLC crossed $500M in regulatory AUM ($487.1M -> $642.0M).
Regulatory AUM crossed $500M.
Portfolio / reporting / TAMPCRMIntegration & migration consulting

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.