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PENCE CAPITAL MANAGEMENT, LLC

NEWPORT BEACH, CA · CRD 281739 · IAPD ↗ · 949-660-8777

$1.54BRegulatory AUM
8Advisory reps
14Employees
0Clients
n/aPlanning clients
0Private funds
2States
0Disclosures
institutionalSegment
ApprovedSEC status

Filing changes

45
April 2026 — PENCE CAPITAL MANAGEMENT, LLC shrank from 12 to 8 advisory reps.
Advisory representative count fell materially — advisors are moving, or the firm is shrinking.
Recruiting & transitionsM&A & valuation
55
February 2026 — PENCE CAPITAL MANAGEMENT, LLC reported RAUM up 26% ($1.36B -> $1.72B).
Regulatory AUM up >=25% since last filing.
Portfolio / reporting / TAMPCRMFinancial planning software
55
April 2025 — PENCE CAPITAL MANAGEMENT, LLC reported RAUM up 26% ($1.08B -> $1.36B).
Regulatory AUM up >=25% since last filing.
Portfolio / reporting / TAMPCRMFinancial planning software
37
July 2024 — PENCE CAPITAL MANAGEMENT, LLC notice-filed in AR.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
69
April 2024 — PENCE CAPITAL MANAGEMENT, LLC grew from 3 to 12 advisory reps.
Advisory representative count grew materially (>=20% or >=5 reps).
CRMRecruiting & transitionsComplianceFinancial planning software

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.