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THE LIFE GROUP FINANCIAL SERVICES

DUBUQUE, IA · CRD 277091 · IAPD ↗ · thelifegroupllc.com · 563-587-7840

$146.2MRegulatory AUM
4Advisory reps
4Employees
0Clients
More than 500Planning clients
0Private funds
13States
0Disclosures
wealthSegment
ApprovedSEC status

Filing changes

42
August 2026 — THE LIFE GROUP FINANCIAL SERVICES notice-filed in MD.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
50
June 2026 — THE LIFE GROUP FINANCIAL SERVICES added office(s): 3 -> 4 additional locations.
Count of additional offices increased.
Office IT & facilitiesCRMRecruiting & transitions
46
April 2026 — THE LIFE GROUP FINANCIAL SERVICES notice-filed in LA, NE, TX.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
50
April 2026 — THE LIFE GROUP FINANCIAL SERVICES added office(s): 2 -> 3 additional locations.
Count of additional offices increased.
Office IT & facilitiesCRMRecruiting & transitions
55
December 2025 — GUNCHEON FINANCIAL, LLC is now doing business as THE LIFE GROUP FINANCIAL SERVICES.
Primary business name changed: rebrand, merger, or ownership change.
Marketing & brandCRM
73
December 2025 — THE LIFE GROUP FINANCIAL SERVICES reports More than 500 financial-planning clients, up from 1-10.
Financial-planning client bucket (Item 5H) moved up, e.g. 11-25 -> 26-50.
Financial planning software
50
February 2025 — GUNCHEON FINANCIAL, LLC notice-filed in CA, IL, KS, MI, MO.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
95
December 2024 — GUNCHEON FINANCIAL, LLC (location n/a) is newly SEC-registered with $108.2M RAUM and 4 advisory reps.
Firm appears on the SEC roster for the first time (new RIA or state-to-SEC transition).
CRMComplianceCustodianFinancial planning softwarePortfolio / reporting / TAMPMarketing & brand

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.