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UNITED PLANNERS' FINANCIAL SERVICES OF AMERICA A LIMITED PARTNER

SCOTTSDALE, AZ · CRD 20804 · IAPD ↗ · 480-991-0225

$12.77BRegulatory AUM
546Advisory reps
620Employees
483Clients
101-250Planning clients
0Private funds
52States
14Disclosures
wealthSegment
ApprovedSEC status

Filing changes

85
April 2026 — UNITED PLANNERS' FINANCIAL SERVICES OF AMERICA A LIMITED PARTNER grew from 477 to 546 advisory reps.
Advisory representative count grew materially (>=20% or >=5 reps).
CRMRecruiting & transitionsComplianceFinancial planning software
55
April 2025 — UNITED PLANNERS' FINANCIAL SERVICES OF AMERICA A LIMITED PARTNER shrank from 484 to 477 advisory reps.
Advisory representative count fell materially — advisors are moving, or the firm is shrinking.
Recruiting & transitionsM&A & valuation
55
November 2024 — UNITED PLANNERS' FINANCIAL SERVICES OF AMERICA A LIMITED PARTNER's Item 11 disclosure-reporting entries rose by 2 (12 -> 14).
Count of Item 11 disclosure-reporting entries increased (regulatory, civil, or criminal history of the firm or its affiliates/supervised persons).
ComplianceMarketing & brand
55
September 2024 — UNITED PLANNERS' FINANCIAL SERVICES OF AMERICA A LIMITED PARTNER's Item 11 disclosure-reporting entries rose by 2 (10 -> 12).
Count of Item 11 disclosure-reporting entries increased (regulatory, civil, or criminal history of the firm or its affiliates/supervised persons).
ComplianceMarketing & brand
63
April 2024 — UNITED PLANNERS' FINANCIAL SERVICES OF AMERICA A LIMITED PARTNER reports 101-250 financial-planning clients, up from 51-100.
Financial-planning client bucket (Item 5H) moved up, e.g. 11-25 -> 26-50.
Financial planning software
70
April 2024 — UNITED PLANNERS' FINANCIAL SERVICES OF AMERICA A LIMITED PARTNER reported RAUM up 53% ($6.09B -> $9.33B).
Regulatory AUM up >=25% since last filing.
Portfolio / reporting / TAMPCRMFinancial planning software

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.