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UPFRONT VENTURES

LOS ANGELES, CA · CRD 175144 · IAPD ↗ · 310-785-5100

$3.38BRegulatory AUM
8Advisory reps
22Employees
0Clients
0Planning clients
25Private funds
1States
0Disclosures
fundSegment
ApprovedSEC status

Filing changes

35
April 2026 — UPFRONT VENTURES moved its main office from SANTA MONICA, CA to LOS ANGELES, CA.
Main office moved to a different city or state.
Office IT & facilitiesMarketing & brand
40
April 2026 — UPFRONT VENTURES shrank from 12 to 8 advisory reps.
Advisory representative count fell materially — advisors are moving, or the firm is shrinking.
Recruiting & transitionsM&A & valuation
40
April 2025 — UPFRONT VENTURES shrank from 16 to 12 advisory reps.
Advisory representative count fell materially — advisors are moving, or the firm is shrinking.
Recruiting & transitionsM&A & valuation
40
April 2024 — UPFRONT VENTURES added office(s): 0 -> 1 additional locations.
Count of additional offices increased.
Office IT & facilitiesCRMRecruiting & transitions

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.