← Tributary

NEWDAY

SOUTHBURY, CT · CRD 174758 · IAPD ↗ · 415-935-0550

$6.5MRegulatory AUM
1Advisory reps
2Employees
0Clients
0Planning clients
0Private funds
9States
0Disclosures
wealthSegment
ApprovedSEC status

Filing changes

45
May 2026 — NEWDAY reported RAUM down 96% ($172.4M -> $6.5M).
Regulatory AUM down >=25% since last filing.
M&A & valuationRecruiting & transitions
50
May 2026 — NEWDAY shrank from 3 to 1 advisory reps.
Advisory representative count fell materially — advisors are moving, or the firm is shrinking.
Recruiting & transitionsM&A & valuation
42
December 2025 — NEWDAY notice-filed in CO.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
45
January 2025 — NEWDAY moved its main office from TIBURON, CA to SOUTHBURY, CT.
Main office moved to a different city or state.
Office IT & facilitiesMarketing & brand
64
July 2024 — NEWDAY reported RAUM up 49% ($117.4M -> $175.4M).
Regulatory AUM up >=25% since last filing.
Portfolio / reporting / TAMPCRMFinancial planning software
50
March 2024 — NEWDAY shrank from 8 to 4 advisory reps.
Advisory representative count fell materially — advisors are moving, or the firm is shrinking.
Recruiting & transitionsM&A & valuation

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.