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SERONE CAPITAL MANAGEMENT LLP

LONDON, United Kingdom · CRD 174288 · IAPD ↗ · serone.com · 44 20 3405 7350

$2.73BRegulatory AUM
19Advisory reps
41Employees
0Clients
n/aPlanning clients
3Private funds
0States
0Disclosures
foreignSegment
ApprovedSEC status

Filing changes

1
April 2026 — SERONE CAPITAL MANAGEMENT LLP changed its website from seronecapital.com to serone.com.
Primary website domain changed (social-media URLs ignored) — usually a rebrand or new site.
Marketing & brand
44
April 2026 — SERONE CAPITAL MANAGEMENT LLP grew from 15 to 19 advisory reps.
Advisory representative count grew materially (>=20% or >=5 reps).
CRMRecruiting & transitionsComplianceFinancial planning software
1
April 2025 — SERONE CAPITAL MANAGEMENT LLP changed its website from serone.com to seronecapital.com.
Primary website domain changed (social-media URLs ignored) — usually a rebrand or new site.
Marketing & brand
37
April 2025 — SERONE CAPITAL MANAGEMENT LLP reported RAUM up 39% ($2.00B -> $2.78B).
Regulatory AUM up >=25% since last filing.
Portfolio / reporting / TAMPCRMFinancial planning software
36
April 2024 — SERONE CAPITAL MANAGEMENT LLP reported RAUM up 35% ($1.49B -> $2.00B).
Regulatory AUM up >=25% since last filing.
Portfolio / reporting / TAMPCRMFinancial planning software

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.