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FALCON WEALTH PLANNING, LLC

ONTARIO, CA · CRD 174092 · IAPD ↗ · 855-963-2526

$1.96BRegulatory AUM
22Advisory reps
40Employees
0Clients
More than 500Planning clients
0Private funds
31States
0Disclosures
wealthSegment
ApprovedSEC status

Filing changes

60
October 2026 — FALCON WEALTH PLANNING, INC. is now doing business as FALCON WEALTH PLANNING, LLC.
Primary business name changed: rebrand, merger, or ownership change.
Marketing & brandCRM
45
September 2026 — FALCON WEALTH PLANNING, INC. filed an Item 4A succession naming FALCON WEALTH PLANNING, INC. (CRD 174092) — an entity change, not a deal.
Item 4A succession where the acquired firm is the same business (entity change, not a deal).
Integration & migration consultingCompliance
55
July 2026 — FALCON WEALTH PLANNING, INC. added office(s): 43 -> 44 additional locations.
Count of additional offices increased.
Office IT & facilitiesCRMRecruiting & transitions
66
March 2026 — FALCON WEALTH PLANNING, INC. reported RAUM up 34% ($1.16B -> $1.55B).
Regulatory AUM up >=25% since last filing.
Portfolio / reporting / TAMPCRMFinancial planning software
49
December 2025 — FALCON WEALTH PLANNING, INC. notice-filed in GA, KY.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
55
December 2025 — FALCON WEALTH PLANNING, INC. added office(s): 41 -> 43 additional locations.
Count of additional offices increased.
Office IT & facilitiesCRMRecruiting & transitions
66
March 2025 — FALCON WEALTH PLANNING, INC. reports More than 500 financial-planning clients, up from 101-250.
Financial-planning client bucket (Item 5H) moved up, e.g. 11-25 -> 26-50.
Financial planning software
74
March 2025 — FALCON WEALTH PLANNING, INC. grew from 18 to 22 advisory reps.
Advisory representative count grew materially (>=20% or >=5 reps).
CRMRecruiting & transitionsComplianceFinancial planning software
85
August 2024 — FALCON WEALTH PLANNING, INC. crossed $1B in regulatory AUM ($825.8M -> $1.02B).
Regulatory AUM crossed $1B. Large-adviser status changes what they need and can afford.
Portfolio / reporting / TAMPCustodianComplianceIntegration & migration consulting
45
March 2024 — FALCON WEALTH PLANNING, INC. notice-filed in NC.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
45
February 2024 — FALCON WEALTH PLANNING, INC. notice-filed in LA.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.