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AMPLIFY ETFS

LISLE, IL · CRD 173781 · IAPD ↗ · (630) 487-2530

$17.70BRegulatory AUM
5Advisory reps
42Employees
0Clients
0Planning clients
0Private funds
1States
0Disclosures
institutionalSegment
ApprovedSEC status

Filing changes

45
April 2026 — AMPLIFY ETFS shrank from 28 to 5 advisory reps.
Advisory representative count fell materially — advisors are moving, or the firm is shrinking.
Recruiting & transitionsM&A & valuation
50
April 2026 — AMPLIFY INVESTMENTS LLC is now doing business as AMPLIFY ETFS.
Primary business name changed: rebrand, merger, or ownership change.
Marketing & brandCRM
65
April 2026 — AMPLIFY ETFS reported RAUM up 75% ($10.09B -> $17.70B).
Regulatory AUM up >=25% since last filing.
Portfolio / reporting / TAMPCRMFinancial planning software
65
April 2025 — AMPLIFY INVESTMENTS LLC reported RAUM up 89% ($5.33B -> $10.09B).
Regulatory AUM up >=25% since last filing.
Portfolio / reporting / TAMPCRMFinancial planning software
66
April 2025 — AMPLIFY INVESTMENTS LLC grew from 22 to 28 advisory reps.
Advisory representative count grew materially (>=20% or >=5 reps).
CRMRecruiting & transitionsComplianceFinancial planning software
57
April 2024 — AMPLIFY INVESTMENTS LLC reported RAUM up 36% ($3.91B -> $5.33B).
Regulatory AUM up >=25% since last filing.
Portfolio / reporting / TAMPCRMFinancial planning software
65
April 2024 — AMPLIFY INVESTMENTS LLC grew from 17 to 22 advisory reps.
Advisory representative count grew materially (>=20% or >=5 reps).
CRMRecruiting & transitionsComplianceFinancial planning software

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.