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STERLING BAY CAPITAL ADVISERS, LLC

CHICAGO, IL · CRD 172242 · IAPD ↗ · vimeo.com · (312) 466-4100

$297.6MRegulatory AUM
18Advisory reps
18Employees
0Clients
n/aPlanning clients
12Private funds
2States
0Disclosures
fundSegment
ApprovedSEC status

Filing changes

38
April 2026 — STERLING BAY CAPITAL ADVISERS, LLC shrank from 33 to 22 advisory reps.
Advisory representative count fell materially — advisors are moving, or the firm is shrinking.
Recruiting & transitionsM&A & valuation
33
April 2025 — STERLING BAY CAPITAL ADVISERS, LLC reported RAUM down 35% ($586.3M -> $382.9M).
Regulatory AUM down >=25% since last filing.
M&A & valuationRecruiting & transitions
38
April 2025 — STERLING BAY CAPITAL ADVISERS, LLC shrank from 38 to 33 advisory reps.
Advisory representative count fell materially — advisors are moving, or the firm is shrinking.
Recruiting & transitionsM&A & valuation
38
April 2024 — STERLING BAY CAPITAL ADVISERS, LLC added office(s): 1 -> 2 additional locations.
Count of additional offices increased.
Office IT & facilitiesCRMRecruiting & transitions

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.