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APELLA WEALTH

WEST HARTFORD, CT · CRD 171106 · IAPD ↗ · apellawealth.com · 860.785.2260

$11.07BRegulatory AUM
88Advisory reps
179Employees
0Clients
More than 500Planning clients
0Private funds
51States
0Disclosures
wealthSegment
ApprovedSEC status

Filing changes

55
July 2026 — APELLA WEALTH shrank from 93 to 88 advisory reps.
Advisory representative count fell materially — advisors are moving, or the firm is shrinking.
Recruiting & transitionsM&A & valuation
55
July 2026 — APELLA WEALTH added office(s): 36 -> 37 additional locations.
Count of additional offices increased.
Office IT & facilitiesCRMRecruiting & transitions
55
April 2026 — APELLA WEALTH added office(s): 29 -> 36 additional locations.
Count of additional offices increased.
Office IT & facilitiesCRMRecruiting & transitions
55
April 2026 — APELLA WEALTH notice-filed in AK, AR, KY, MS, ND, PR, WV.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
85
April 2026 — APELLA WEALTH grew from 68 to 93 advisory reps.
Advisory representative count grew materially (>=20% or >=5 reps).
CRMRecruiting & transitionsComplianceFinancial planning software
55
December 2025 — APELLA WEALTH added office(s): 23 -> 29 additional locations.
Count of additional offices increased.
Office IT & facilitiesCRMRecruiting & transitions
55
December 2025 — APELLA WEALTH notice-filed in KS, MT, NE, OK, SD.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
73
December 2025 — APELLA WEALTH reported RAUM up 69% ($4.71B -> $7.95B).
Regulatory AUM up >=25% since last filing.
Portfolio / reporting / TAMPCRMFinancial planning software
85
December 2025 — APELLA WEALTH grew from 53 to 68 advisory reps.
Advisory representative count grew materially (>=20% or >=5 reps).
CRMRecruiting & transitionsComplianceFinancial planning software
47
August 2025 — APELLA WEALTH notice-filed in IA.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
55
August 2025 — APELLA WEALTH added office(s): 19 -> 23 additional locations.
Count of additional offices increased.
Office IT & facilitiesCRMRecruiting & transitions
79
August 2025 — APELLA WEALTH grew from 44 to 53 advisory reps.
Advisory representative count grew materially (>=20% or >=5 reps).
CRMRecruiting & transitionsComplianceFinancial planning software
53
April 2025 — APELLA WEALTH notice-filed in IN, ME, NM, NV.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
55
April 2025 — APELLA WEALTH added office(s): 16 -> 19 additional locations.
Count of additional offices increased.
Office IT & facilitiesCRMRecruiting & transitions
68
April 2025 — APELLA WEALTH reported RAUM up 41% ($3.35B -> $4.71B).
Regulatory AUM up >=25% since last filing.
Portfolio / reporting / TAMPCRMFinancial planning software
55
November 2024 — APELLA WEALTH added office(s): 15 -> 16 additional locations.
Count of additional offices increased.
Office IT & facilitiesCRMRecruiting & transitions
55
May 2024 — APELLA WEALTH added office(s): 14 -> 15 additional locations.
Count of additional offices increased.
Office IT & facilitiesCRMRecruiting & transitions
47
April 2024 — APELLA WEALTH notice-filed in AL.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
50
April 2024 — APELLA WEALTH moved its main office from GLASTONBURY, CT to WEST HARTFORD, CT.
Main office moved to a different city or state.
Office IT & facilitiesMarketing & brand
67
April 2024 — APELLA WEALTH reported RAUM up 35% ($2.48B -> $3.35B).
Regulatory AUM up >=25% since last filing.
Portfolio / reporting / TAMPCRMFinancial planning software
80
April 2024 — APELLA WEALTH grew from 30 to 40 advisory reps.
Advisory representative count grew materially (>=20% or >=5 reps).
CRMRecruiting & transitionsComplianceFinancial planning software

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.