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ALLY INVEST ADVISORS

CHARLOTTE, NC · CRD 170301 · IAPD ↗ · ally.com · 855-880-2559

$1.73BRegulatory AUM
8Advisory reps
8Employees
0Clients
More than 500Planning clients
0Private funds
52States
4Disclosures
wealthSegment
ApprovedSEC status

Filing changes

55
May 2026 — ALLY INVEST ADVISORS's Item 11 disclosure-reporting entries rose by 4 (0 -> 4).
Count of Item 11 disclosure-reporting entries increased (regulatory, civil, or criminal history of the firm or its affiliates/supervised persons).
ComplianceMarketing & brand
30
April 2026 — ALLY INVEST ADVISORS changed its website from cloud.email.ally.com to ally.com.
Primary website domain changed (social-media URLs ignored) — usually a rebrand or new site.
Marketing & brand
30
December 2025 — ALLY INVEST ADVISORS changed its website from secure.ally.com to cloud.email.ally.com.
Primary website domain changed (social-media URLs ignored) — usually a rebrand or new site.
Marketing & brand
55
April 2025 — ALLY INVEST ADVISORS shrank from 12 to 9 advisory reps.
Advisory representative count fell materially — advisors are moving, or the firm is shrinking.
Recruiting & transitionsM&A & valuation
30
January 2025 — ALLY INVEST ADVISORS changed its website from ally.com to secure.ally.com.
Primary website domain changed (social-media URLs ignored) — usually a rebrand or new site.
Marketing & brand
63
March 2024 — ALLY INVEST ADVISORS reports More than 500 financial-planning clients, up from 251-500.
Financial-planning client bucket (Item 5H) moved up, e.g. 11-25 -> 26-50.
Financial planning software
85
March 2024 — ALLY INVEST ADVISORS crossed $1B in regulatory AUM ($986.7M -> $1.13B).
Regulatory AUM crossed $1B. Large-adviser status changes what they need and can afford.
Portfolio / reporting / TAMPCustodianComplianceIntegration & migration consulting

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.