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PETERSON FINANCIAL GROUP, INC.

DES MOINES, IA · CRD 169519 · IAPD ↗ · 515-226-1500

$299.2MRegulatory AUM
3Advisory reps
11Employees
0Clients
More than 500Planning clients
0Private funds
5States
0Disclosures
wealthSegment
ApprovedSEC status

Filing changes

61
March 2026 — PETERSON FINANCIAL GROUP, INC. reports More than 500 financial-planning clients, up from 251-500.
Financial-planning client bucket (Item 5H) moved up, e.g. 11-25 -> 26-50.
Financial planning software
61
March 2025 — PETERSON FINANCIAL GROUP, INC. reported RAUM up 30% ($190.4M -> $247.6M).
Regulatory AUM up >=25% since last filing.
Portfolio / reporting / TAMPCRMFinancial planning software
42
March 2024 — PETERSON FINANCIAL GROUP, INC. notice-filed in TX.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
60
March 2024 — PETERSON FINANCIAL GROUP, INC. reported RAUM up 28% ($148.5M -> $190.4M).
Regulatory AUM up >=25% since last filing.
Portfolio / reporting / TAMPCRMFinancial planning software
65
March 2024 — PETERSON FINANCIAL GROUP, INC. now reports custody of client assets ($1.2M).
Firm now reports custody of client assets — surprise exams and controls follow.
ComplianceCustodian

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.