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TRUTORO

CONWAY, AR · CRD 169291 · IAPD ↗ · trutoro.com · 501-730-0303

$142.0MRegulatory AUM
8Advisory reps
9Employees
0Clients
11-25Planning clients
0Private funds
7States
0Disclosures
wealthSegment
ApprovedSEC status

Filing changes

60
May 2026 — TRUTORO (CONWAY, AR) left the SEC roster (was $142.0M RAUM, 8 reps).
Firm dropped off the SEC roster: closed, merged, fell below $100M and moved to state registration, or a 120-day provisional registration lapsed.
Recruiting & transitionsM&A & valuation
50
April 2026 — TRUTORO shrank from 14 to 8 advisory reps.
Advisory representative count fell materially — advisors are moving, or the firm is shrinking.
Recruiting & transitionsM&A & valuation
42
June 2025 — TRUTORO notice-filed in MS.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
25
March 2024 — TRUTORO changed its website from pgfadvisor.com to trutoro.com.
Primary website domain changed (social-media URLs ignored) — usually a rebrand or new site.
Marketing & brand

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.