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MARSHALL + STERLING WEALTH ADVISORS, INC.

POUGHKEEPSIE, NY · CRD 164345 · IAPD ↗ · 845-554-1046

$1.59BRegulatory AUM
9Advisory reps
15Employees
7Clients
11-25Planning clients
0Private funds
11States
0Disclosures
wealthSegment
ApprovedSEC status

Filing changes

63
April 2026 — MARSHALL + STERLING WEALTH ADVISORS, INC. reports 11-25 financial-planning clients, up from 1-10.
Financial-planning client bucket (Item 5H) moved up, e.g. 11-25 -> 26-50.
Financial planning software
72
April 2026 — MARSHALL + STERLING WEALTH ADVISORS, INC. grew from 7 to 9 advisory reps.
Advisory representative count grew materially (>=20% or >=5 reps).
CRMRecruiting & transitionsComplianceFinancial planning software
85
April 2026 — MARSHALL + STERLING WEALTH ADVISORS, INC. crossed $1B in regulatory AUM ($995.8M -> $1.59B).
Regulatory AUM crossed $1B. Large-adviser status changes what they need and can afford.
Portfolio / reporting / TAMPCustodianComplianceIntegration & migration consulting
58
February 2026 — MARSHALL & STERLING WEALTH ADVISORS, INC. is now doing business as MARSHALL + STERLING WEALTH ADVISORS, INC..
Primary business name changed: rebrand, merger, or ownership change.
Marketing & brandCRM
67
April 2025 — MARSHALL & STERLING WEALTH ADVISORS, INC. reported RAUM up 50% ($663.9M -> $995.8M).
Regulatory AUM up >=25% since last filing.
Portfolio / reporting / TAMPCRMFinancial planning software
53
April 2024 — MARSHALL & STERLING WEALTH ADVISORS, INC. shrank from 8 to 6 advisory reps.
Advisory representative count fell materially — advisors are moving, or the firm is shrinking.
Recruiting & transitionsM&A & valuation
70
April 2024 — MARSHALL & STERLING WEALTH ADVISORS, INC. crossed $500M in regulatory AUM ($422.5M -> $663.9M).
Regulatory AUM crossed $500M.
Portfolio / reporting / TAMPCRMIntegration & migration consulting

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.