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SARONA ASSET MANAGEMENT INC.

KITCHENER, Canada · CRD 160963 · IAPD ↗ · emiif.fund · 1-519-883-7557

$339.2MRegulatory AUM
10Advisory reps
29Employees
4Clients
n/aPlanning clients
3Private funds
0States
0Disclosures
foreignSegment
ApprovedSEC status

Filing changes

23
October 2026 — SARONA ASSET MANAGEMENT INC. shrank from 13 to 10 advisory reps.
Advisory representative count fell materially — advisors are moving, or the firm is shrinking.
Recruiting & transitionsM&A & valuation
23
October 2026 — SARONA ASSET MANAGEMENT INC. added office(s): 4 -> 5 additional locations.
Count of additional offices increased.
Office IT & facilitiesCRMRecruiting & transitions
41
February 2026 — SARONA ASSET MANAGEMENT INC. grew from 10 to 13 advisory reps.
Advisory representative count grew materially (>=20% or >=5 reps).
CRMRecruiting & transitionsComplianceFinancial planning software
34
October 2024 — SARONA ASSET MANAGEMENT INC. reported RAUM up 34% ($283.6M -> $379.0M).
Regulatory AUM up >=25% since last filing.
Portfolio / reporting / TAMPCRMFinancial planning software

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.