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PRENTICE WEALTH MANAGEMENT LLC

ROCHESTER, NY · CRD 160052 · IAPD ↗ · 585-218-0001

$567.5MRegulatory AUM
4Advisory reps
14Employees
0Clients
More than 500Planning clients
0Private funds
12States
0Disclosures
wealthSegment
ApprovedSEC status

Filing changes

70
March 2026 — PRENTICE WEALTH MANAGEMENT LLC crossed $500M in regulatory AUM ($467.2M -> $567.5M).
Regulatory AUM crossed $500M.
Portfolio / reporting / TAMPCRMIntegration & migration consulting
45
March 2025 — PRENTICE WEALTH MANAGEMENT LLC notice-filed in CT.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
49
February 2024 — PRENTICE WEALTH MANAGEMENT LLC notice-filed in CA, CO, NE.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
53
February 2024 — PRENTICE WEALTH MANAGEMENT LLC added office(s): 1 -> 2 additional locations.
Count of additional offices increased.
Office IT & facilitiesCRMRecruiting & transitions
64
February 2024 — PRENTICE WEALTH MANAGEMENT LLC reported RAUM up 33% ($295.3M -> $393.5M).
Regulatory AUM up >=25% since last filing.
Portfolio / reporting / TAMPCRMFinancial planning software

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.