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THE STERLING GROUP, L.P.

HOUSTON, TX · CRD 157406 · IAPD ↗ · sterling-group.com · 713-877-8257

$9.01BRegulatory AUM
76Advisory reps
87Employees
0Clients
n/aPlanning clients
20Private funds
1States
0Disclosures
fundSegment
ApprovedSEC status

Filing changes

61
April 2026 — THE STERLING GROUP, L.P. grew from 70 to 76 advisory reps.
Advisory representative count grew materially (>=20% or >=5 reps).
CRMRecruiting & transitionsComplianceFinancial planning software
55
April 2025 — THE STERLING GROUP, L.P. now reports custody of client assets ($4.59B).
Firm now reports custody of client assets — surprise exams and controls follow.
ComplianceCustodian
57
April 2025 — THE STERLING GROUP, L.P. reported RAUM up 60% ($5.93B -> $9.51B).
Regulatory AUM up >=25% since last filing.
Portfolio / reporting / TAMPCRMFinancial planning software
70
April 2025 — THE STERLING GROUP, L.P. grew from 46 to 70 advisory reps.
Advisory representative count grew materially (>=20% or >=5 reps).
CRMRecruiting & transitionsComplianceFinancial planning software
61
April 2024 — THE STERLING GROUP, L.P. grew from 40 to 46 advisory reps.
Advisory representative count grew materially (>=20% or >=5 reps).
CRMRecruiting & transitionsComplianceFinancial planning software

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.