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ALERA RETIREMENT ADVISORS, LLC

ROCHESTER, NY · CRD 155738 · IAPD ↗ · waterfordgroupny.com · (585) 434-0646

$45.7MRegulatory AUM
3Advisory reps
5Employees
0Clients
n/aPlanning clients
0Private funds
14States
0Disclosures
wealthSegment
ApprovedSEC status

Filing changes

60
August 2025 — ALERA RETIREMENT ADVISORS, LLC (ROCHESTER, NY) left the SEC roster (was $45.7M RAUM, 3 reps).
Firm dropped off the SEC roster: closed, merged, fell below $100M and moved to state registration, or a 120-day provisional registration lapsed.
Recruiting & transitionsM&A & valuation
44
April 2025 — ALERA RETIREMENT ADVISORS, LLC notice-filed in FL, PA.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
45
April 2024 — ALERA RETIREMENT ADVISORS, LLC reported RAUM down 94% ($640.9M -> $39.0M).
Regulatory AUM down >=25% since last filing.
M&A & valuationRecruiting & transitions
50
April 2024 — ALERA RETIREMENT ADVISORS, LLC added office(s): 0 -> 2 additional locations.
Count of additional offices increased.
Office IT & facilitiesCRMRecruiting & transitions
50
April 2024 — ALERA RETIREMENT ADVISORS, LLC notice-filed in AZ, CO, IL, KS, MA, MD, MO, OH, OR, VA, WI.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
55
April 2024 — THE WATERFORD GROUP, LLC is now doing business as ALERA RETIREMENT ADVISORS, LLC.
Primary business name changed: rebrand, merger, or ownership change.
Marketing & brandCRM

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.