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SB ADVISORY, LLC

ATLANTA, GA · CRD 154680 · IAPD ↗ · pnwadvisory.com · 404-704-0406

$1.10BRegulatory AUM
30Advisory reps
35Employees
0Clients
1-10Planning clients
0Private funds
47States
2Disclosures
wealthSegment
ApprovedSEC status

Filing changes

55
July 2026 — SB ADVISORY, LLC added office(s): 22 -> 29 additional locations.
Count of additional offices increased.
Office IT & facilitiesCRMRecruiting & transitions
85
July 2026 — SB ADVISORY, LLC crossed $1B in regulatory AUM ($404.8M -> $1.10B).
Regulatory AUM crossed $1B. Large-adviser status changes what they need and can afford.
Portfolio / reporting / TAMPCustodianComplianceIntegration & migration consulting
66
June 2025 — SB ADVISORY, LLC reported RAUM up 42% ($285.9M -> $404.8M).
Regulatory AUM up >=25% since last filing.
Portfolio / reporting / TAMPCRMFinancial planning software
53
November 2024 — SB ADVISORY, LLC's Item 11 disclosure-reporting entries rose by 2 (0 -> 2).
Count of Item 11 disclosure-reporting entries increased (regulatory, civil, or criminal history of the firm or its affiliates/supervised persons).
ComplianceMarketing & brand
45
September 2024 — SB ADVISORY, LLC notice-filed in ND.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
28
June 2024 — SB ADVISORY, LLC changed its website from thehendersonfinancialgroup.com to pnwadvisory.com.
Primary website domain changed (social-media URLs ignored) — usually a rebrand or new site.
Marketing & brand
45
June 2024 — SB ADVISORY, LLC notice-filed in MS.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.