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PRINCIPIA WEALTH ADVISORY, LLC

DALLAS, TX · CRD 152678 · IAPD ↗ · pwadvisory.com · 214-775-0899

$225.0MRegulatory AUM
4Advisory reps
5Employees
0Clients
51-100Planning clients
0Private funds
3States
0Disclosures
wealthSegment
ApprovedSEC status

Filing changes

42
April 2026 — PRINCIPIA WEALTH ADVISORY, LLC notice-filed in LA.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
42
April 2025 — PRINCIPIA WEALTH ADVISORY, LLC notice-filed in NE.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
58
April 2025 — PRINCIPIA WEALTH ADVISORY, LLC reports 51-100 financial-planning clients, up from 26-50.
Financial-planning client bucket (Item 5H) moved up, e.g. 11-25 -> 26-50.
Financial planning software
50
April 2024 — PRINCIPIA WEALTH ADVISORY, LLC added office(s): 3 -> 4 additional locations.
Count of additional offices increased.
Office IT & facilitiesCRMRecruiting & transitions
61
April 2024 — PRINCIPIA WEALTH ADVISORY, LLC reported RAUM up 31% ($124.6M -> $163.2M).
Regulatory AUM up >=25% since last filing.
Portfolio / reporting / TAMPCRMFinancial planning software

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.