← Tributary

EXCEL FINANCIAL, LLC

RED WING, MN · CRD 145301 · IAPD ↗ · excelfinllc.com · (651) 388-6441

$404.5MRegulatory AUM
5Advisory reps
9Employees
5Clients
251-500Planning clients
0Private funds
5States
0Disclosures
wealthSegment
ApprovedSEC status

Filing changes

53
October 2026 — EXCEL FINANCIAL, LLC shrank from 7 to 5 advisory reps.
Advisory representative count fell materially — advisors are moving, or the firm is shrinking.
Recruiting & transitionsM&A & valuation
61
April 2025 — EXCEL FINANCIAL, LLC reports 251-500 financial-planning clients, up from 101-250.
Financial-planning client bucket (Item 5H) moved up, e.g. 11-25 -> 26-50.
Financial planning software

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.