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HECK CAPITAL ADVISORS, LLC

RHINELANDER, WI · CRD 143848 · IAPD ↗ · heckcapital.com · 715-361-1500

$11.31BRegulatory AUM
24Advisory reps
30Employees
57Clients
101-250Planning clients
0Private funds
25States
0Disclosures
wealthSegment
ApprovedSEC status

Filing changes

51
April 2026 — HECK CAPITAL ADVISORS, LLC notice-filed in AK, NH, OR.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
63
April 2026 — HECK CAPITAL ADVISORS, LLC reports 101-250 financial-planning clients, up from 51-100.
Financial-planning client bucket (Item 5H) moved up, e.g. 11-25 -> 26-50.
Financial planning software
70
April 2026 — HECK CAPITAL ADVISORS, LLC now reports custody of client assets ($5.65B).
Firm now reports custody of client assets — surprise exams and controls follow.
ComplianceCustodian
74
April 2026 — HECK CAPITAL ADVISORS, LLC grew from 20 to 24 advisory reps.
Advisory representative count grew materially (>=20% or >=5 reps).
CRMRecruiting & transitionsComplianceFinancial planning software
55
April 2025 — HECK CAPITAL ADVISORS, LLC added office(s): 3 -> 4 additional locations.
Count of additional offices increased.
Office IT & facilitiesCRMRecruiting & transitions
55
April 2025 — HECK CAPITAL ADVISORS, LLC notice-filed in IA, NM, NY, OH, TN, WA.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
69
April 2025 — HECK CAPITAL ADVISORS, LLC reported RAUM up 45% ($6.66B -> $9.67B).
Regulatory AUM up >=25% since last filing.
Portfolio / reporting / TAMPCRMFinancial planning software
74
April 2025 — HECK CAPITAL ADVISORS, LLC grew from 16 to 20 advisory reps.
Advisory representative count grew materially (>=20% or >=5 reps).
CRMRecruiting & transitionsComplianceFinancial planning software
47
April 2024 — HECK CAPITAL ADVISORS, LLC notice-filed in VA.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
55
April 2024 — HECK CAPITAL ADVISORS, LLC added office(s): 2 -> 3 additional locations.
Count of additional offices increased.
Office IT & facilitiesCRMRecruiting & transitions

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.