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INTEGRITY ALLIANCE, LLC

URBANDALE, IA · CRD 139627 · IAPD ↗ · integritywealth.com · 877-886-1939

$5.41BRegulatory AUM
322Advisory reps
400Employees
0Clients
101-250Planning clients
0Private funds
51States
11Disclosures
wealthSegment
ApprovedSEC status

Filing changes

66
April 2026 — INTEGRITY ALLIANCE, LLC reports 101-250 financial-planning clients, up from 26-50.
Financial-planning client bucket (Item 5H) moved up, e.g. 11-25 -> 26-50.
Financial planning software
75
April 2026 — INTEGRITY ALLIANCE, LLC reported RAUM up 125% ($2.41B -> $5.41B).
Regulatory AUM up >=25% since last filing.
Portfolio / reporting / TAMPCRMFinancial planning software
80
April 2026 — INTEGRITY ALLIANCE, LLC now offers financial planning (Item 5G(1)).
Firm now reports offering financial planning (Item 5G(1)). They need planning software.
Financial planning softwareCRM
85
April 2026 — INTEGRITY ALLIANCE, LLC grew from 164 to 322 advisory reps.
Advisory representative count grew materially (>=20% or >=5 reps).
CRMRecruiting & transitionsComplianceFinancial planning software
55
January 2026 — INTEGRITY ALLIANCE, LLC's Item 11 disclosure-reporting entries rose by 3 (8 -> 11).
Count of Item 11 disclosure-reporting entries increased (regulatory, civil, or criminal history of the firm or its affiliates/supervised persons).
ComplianceMarketing & brand
70
December 2025 — INTEGRITY ALLIANCE, LLC now reports custody of client assets ($1.23B).
Firm now reports custody of client assets — surprise exams and controls follow.
ComplianceCustodian
55
April 2025 — INTEGRITY ALLIANCE, LLC shrank from 173 to 164 advisory reps.
Advisory representative count fell materially — advisors are moving, or the firm is shrinking.
Recruiting & transitionsM&A & valuation
60
December 2024 — BROKERS FINANCIAL is now doing business as INTEGRITY ALLIANCE, LLC.
Primary business name changed: rebrand, merger, or ownership change.
Marketing & brandCRM
55
March 2024 — BROKERS FINANCIAL's Item 11 disclosure-reporting entries rose by 9 (7 -> 16).
Count of Item 11 disclosure-reporting entries increased (regulatory, civil, or criminal history of the firm or its affiliates/supervised persons).
ComplianceMarketing & brand
55
March 2024 — BROKERS FINANCIAL added office(s): 120 -> 132 additional locations.
Count of additional offices increased.
Office IT & facilitiesCRMRecruiting & transitions
69
March 2024 — BROKERS FINANCIAL reported RAUM up 47% ($1.36B -> $2.00B).
Regulatory AUM up >=25% since last filing.
Portfolio / reporting / TAMPCRMFinancial planning software
85
March 2024 — BROKERS FINANCIAL grew from 158 to 173 advisory reps.
Advisory representative count grew materially (>=20% or >=5 reps).
CRMRecruiting & transitionsComplianceFinancial planning software

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.