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ARAX ADVISORY PARTNERS

NEW YORK, NY · CRD 133535 · IAPD ↗ · 646-777-1823

$26.52BRegulatory AUM
168Advisory reps
361Employees
16Clients
More than 500Planning clients
17Private funds
52States
8Disclosures
wealthSegment
ApprovedSEC status

Filing changes

85
August 2026 — ARAX ADVISORY PARTNERS grew from 140 to 167 advisory reps.
Advisory representative count grew materially (>=20% or >=5 reps).
CRMRecruiting & transitionsComplianceFinancial planning software
50
July 2026 — ARAX ADVISORY PARTNERS moved its main office from DENVER, CO to NEW YORK, NY.
Main office moved to a different city or state.
Office IT & facilitiesMarketing & brand
55
July 2026 — ARAX ADVISORY PARTNERS's Item 11 disclosure-reporting entries rose by 2 (6 -> 8).
Count of Item 11 disclosure-reporting entries increased (regulatory, civil, or criminal history of the firm or its affiliates/supervised persons).
ComplianceMarketing & brand
55
July 2026 — ARAX ADVISORY PARTNERS added office(s): 35 -> 38 additional locations.
Count of additional offices increased.
Office IT & facilitiesCRMRecruiting & transitions
55
July 2026 — ARAX ADVISORY PARTNERS notice-filed in AK, DE, KY, ME, MS, SD, VI, VT, WV.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
63
July 2026 — ARAX ADVISORY PARTNERS reports More than 500 financial-planning clients, up from 251-500.
Financial-planning client bucket (Item 5H) moved up, e.g. 11-25 -> 26-50.
Financial planning software
75
July 2026 — ARAX ADVISORY PARTNERS reported RAUM up 105% ($11.30B -> $23.18B).
Regulatory AUM up >=25% since last filing.
Portfolio / reporting / TAMPCRMFinancial planning software
85
July 2026 — ARAX ADVISORY PARTNERS grew from 55 to 140 advisory reps.
Advisory representative count grew materially (>=20% or >=5 reps).
CRMRecruiting & transitionsComplianceFinancial planning software
47
March 2026 — ARAX ADVISORY PARTNERS notice-filed in DC.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
55
March 2026 — ARAX ADVISORY PARTNERS shrank from 61 to 55 advisory reps.
Advisory representative count fell materially — advisors are moving, or the firm is shrinking.
Recruiting & transitionsM&A & valuation
55
March 2026 — ARAX ADVISORY PARTNERS added office(s): 20 -> 35 additional locations.
Count of additional offices increased.
Office IT & facilitiesCRMRecruiting & transitions
63
March 2026 — ARAX ADVISORY PARTNERS reports 251-500 financial-planning clients, up from 101-250.
Financial-planning client bucket (Item 5H) moved up, e.g. 11-25 -> 26-50.
Financial planning software
65
March 2026 — ARAX ADVISORY PARTNERS reported RAUM up 26% ($8.96B -> $11.30B).
Regulatory AUM up >=25% since last filing.
Portfolio / reporting / TAMPCRMFinancial planning software
65
March 2026 — ARAX ADVISORY PARTNERS began participating in a wrap-fee program.
Firm began participating in a wrap-fee program (Item 5I(1)).
Portfolio / reporting / TAMPCompliance
75
March 2026 — ARAX ADVISORY PARTNERS now reports 5 private fund(s) ($245.0M gross).
Firm reports private funds for the first time.
Fund administrationCompliance
55
February 2026 — ARAX ADVISORY PARTNERS notice-filed in AR, CT, HI, IN, MD, ND, NV, RI.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
49
December 2025 — ARAX ADVISORY PARTNERS notice-filed in MO, OH.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
55
December 2025 — ARAX ADVISORY PARTNERS's Item 11 disclosure-reporting entries rose by 4 (2 -> 6).
Count of Item 11 disclosure-reporting entries increased (regulatory, civil, or criminal history of the firm or its affiliates/supervised persons).
ComplianceMarketing & brand
55
December 2025 — ARAX ADVISORY PARTNERS added office(s): 15 -> 20 additional locations.
Count of additional offices increased.
Office IT & facilitiesCRMRecruiting & transitions
79
December 2025 — ARAX ADVISORY PARTNERS grew from 52 to 61 advisory reps.
Advisory representative count grew materially (>=20% or >=5 reps).
CRMRecruiting & transitionsComplianceFinancial planning software
55
July 2025 — ARAX ADVISORY PARTNERS's Item 11 disclosure-reporting entries rose by 2 (0 -> 2).
Count of Item 11 disclosure-reporting entries increased (regulatory, civil, or criminal history of the firm or its affiliates/supervised persons).
ComplianceMarketing & brand
55
July 2025 — ARAX ADVISORY PARTNERS added office(s): 9 -> 15 additional locations.
Count of additional offices increased.
Office IT & facilitiesCRMRecruiting & transitions
66
July 2025 — ARAX ADVISORY PARTNERS reports 101-250 financial-planning clients, up from 26-50.
Financial-planning client bucket (Item 5H) moved up, e.g. 11-25 -> 26-50.
Financial planning software
75
July 2025 — ARAX ADVISORY PARTNERS reported RAUM up 161% ($2.81B -> $7.32B).
Regulatory AUM up >=25% since last filing.
Portfolio / reporting / TAMPCRMFinancial planning software
84
July 2025 — ARAX ADVISORY PARTNERS grew from 38 to 52 advisory reps.
Advisory representative count grew materially (>=20% or >=5 reps).
CRMRecruiting & transitionsComplianceFinancial planning software
51
February 2025 — ARAX ADVISORY PARTNERS notice-filed in KS, MT, TN.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
60
February 2025 — SRS CAPITAL ADVISORS, LLC is now doing business as ARAX ADVISORY PARTNERS.
Primary business name changed: rebrand, merger, or ownership change.
Marketing & brandCRM
75
February 2025 — ARAX ADVISORY PARTNERS reported RAUM up 95% ($1.44B -> $2.81B).
Regulatory AUM up >=25% since last filing.
Portfolio / reporting / TAMPCRMFinancial planning software
85
February 2025 — ARAX ADVISORY PARTNERS grew from 15 to 38 advisory reps.
Advisory representative count grew materially (>=20% or >=5 reps).
CRMRecruiting & transitionsComplianceFinancial planning software
55
January 2025 — SRS CAPITAL ADVISORS, LLC added office(s): 5 -> 11 additional locations.
Count of additional offices increased.
Office IT & facilitiesCRMRecruiting & transitions
55
January 2025 — SRS CAPITAL ADVISORS, LLC notice-filed in AL, ID, MI, MN, NJ.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
60
September 2024 — SRS CAPITAL ADVISORS, INC. is now doing business as SRS CAPITAL ADVISORS, LLC.
Primary business name changed: rebrand, merger, or ownership change.
Marketing & brandCRM
30
June 2024 — SRS CAPITAL ADVISORS, INC. changed its website from sealfinancial.com to simondavisinc.com.
Primary website domain changed (social-media URLs ignored) — usually a rebrand or new site.
Marketing & brand
55
June 2024 — SRS CAPITAL ADVISORS, INC. added office(s): 5 -> 6 additional locations.
Count of additional offices increased.
Office IT & facilitiesCRMRecruiting & transitions
55
May 2024 — SRS CAPITAL ADVISORS, INC. added office(s): 4 -> 5 additional locations.
Count of additional offices increased.
Office IT & facilitiesCRMRecruiting & transitions
47
February 2024 — SRS CAPITAL ADVISORS, INC. notice-filed in LA.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.