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KEEL POINT, LLC

HUNTSVILLE, AL · CRD 127902 · IAPD ↗ · 256-704-5111

$4.07BRegulatory AUM
54Advisory reps
92Employees
0Clients
More than 500Planning clients
3Private funds
41States
0Disclosures
wealthSegment
ApprovedSEC status

Filing changes

47
July 2026 — KEEL POINT, LLC notice-filed in PR.
Notice-filed in new state(s): the firm is taking clients somewhere new.
ComplianceMarketing & brand
55
July 2026 — KEEL POINT, LLC added office(s): 8 -> 9 additional locations.
Count of additional offices increased.
Office IT & facilitiesCRMRecruiting & transitions
85
July 2026 — KEEL POINT, LLC grew from 39 to 54 advisory reps.
Advisory representative count grew materially (>=20% or >=5 reps).
CRMRecruiting & transitionsComplianceFinancial planning software
55
June 2025 — KEEL POINT, LLC shrank from 45 to 39 advisory reps.
Advisory representative count fell materially — advisors are moving, or the firm is shrinking.
Recruiting & transitionsM&A & valuation
65
April 2024 — KEEL POINT, LLC began participating in a wrap-fee program.
Firm began participating in a wrap-fee program (Item 5I(1)).
Portfolio / reporting / TAMPCompliance

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.