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SORRENTO PACIFIC FINANCIAL, LLC

SAN DIEGO, CA · CRD 127787 · IAPD ↗ · spfdisclosure.com · 800-686-4724

$222.3MRegulatory AUM
29Advisory reps
248Employees
82Clients
1-10Planning clients
0Private funds
53States
4Disclosures
wealthSegment
ApprovedSEC status

Filing changes

60
December 2025 — SORRENTO PACIFIC FINANCIAL, LLC (SAN DIEGO, CA) left the SEC roster (was $222.3M RAUM, 29 reps).
Firm dropped off the SEC roster: closed, merged, fell below $100M and moved to state registration, or a 120-day provisional registration lapsed.
Recruiting & transitionsM&A & valuation
25
June 2025 — SORRENTO PACIFIC FINANCIAL, LLC changed its website from cusonet.com to spfdisclosure.com.
Primary website domain changed (social-media URLs ignored) — usually a rebrand or new site.
Marketing & brand
50
April 2025 — SORRENTO PACIFIC FINANCIAL, LLC's Item 11 disclosure-reporting entries rose by 2 (4 -> 6).
Count of Item 11 disclosure-reporting entries increased (regulatory, civil, or criminal history of the firm or its affiliates/supervised persons).
ComplianceMarketing & brand
50
April 2024 — SORRENTO PACIFIC FINANCIAL, LLC shrank from 79 to 33 advisory reps.
Advisory representative count fell materially — advisors are moving, or the firm is shrinking.
Recruiting & transitionsM&A & valuation

Data: SEC Form ADV monthly roster (public). Confirm on IAPD before acting.